Talking Revenhead

Who does the quality make a difference to? Is it the business looking to display itself with professionalism.

Does the end user want only content and the quality doesn’t matter? Where is the world of web video heading and how will it effect web marketing and social connections?

Our company revenflo.com specializes in web marketing, content marketing and web technologies, I’m the new guy experiencing the web in this way for the first time as are many of the new social converts surfing the internet these days. We have been using written content, pictures and some video to serve clients and help them get their message out on the web. We set up blogs for them, expose them to social media for business uses, design email newsletters, you get the point. Where we haven’t taken a plunge yet is offering video to clients as a service because we are grappling with the model and what that service is worth to business.

We have done some video ourselves (Jason has done lots) on the webcam which does a good job capturing the essence of the conversation, here is our youtube channel. Now in the Youtube generation ages (13-28) I’m not really sure quality of video on the web makes a difference to them as long as it’s not a video game or a movie. They just don’t experience web video with a discriminating eye. They are just looking for content, they could care less about showing it in 1080p! But what about the MTV or VHS generation?

Our market really is targeted at the MTV & VHS generation. Our clients own businesses that target individuals between 35-55 , I’m just taking a feel from the projects that I have worked on so far. Now this generation grew up with grainy bad quality video, tv and games as the norm, this generation also saw all of that change.They went through all of the progression cycles of the next best thing. From the 80’s til today is a miracle of technology, isn’t it? Ever tried to watch an old VHS cassette, it’s crap. The difference is so dramatic that I personally have do desire to watch a show if it’s not shown in HD on my TV, unless it’s the Carolina Panthers playing, then my square TV at my parents house will be the best picture in the world. Theater movies of course are all in HD.

Many of our clients now have LCD or Plasma screen TV mounted to their wall at the house. This age group of people want a rich experience because they have matured in their video viewing habits to associate clarity, dimension, and production with the quality of the product. Seems right so far. Now if you tell them just to shoot their video or that you are going to shoot their video with a webcam or non HD video recorder will they associate it with poor quality and will their clients think the exact same thing about their business if veiwing on their website?

Now we aren’t talking about professional production that costs tens of thousands of bucks like an infomercial, we’re not bringing Kevin Trudeau to your business to sell but not sell you something. We are talking about youtube type videos somewhere between 3-10 minutes long. These would be located on clients sites, lets say there may be four to six on any one website. So this is where I need your comments, how important to 35-55 year old clients to present their business in HD and how important is it for their clients to watch the video’s in HD. How much difference do you think it makes?

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